Scene | Subtitles |
Story 1 Traceability | |
I drink this milk every day. But where does this milk come from? How does the farm and factory look like? | |
Wow! What’s that? | |
The Farm! Haha They are milking the cows! | |
Didn’t know there are so many process in the factory to make the milk. | |
It’s THIS code that takes me to see everything. And they are different on each carton. | |
So magic! No wonder Mom always pick this for me. | |
Story 2 Marketing Campaigns | |
Boy: Look! There is a game in this QR code. | |
Boy: I can get vouchers and collect points to win prizes in the game. | |
Boy: Come on! Let’s play together. | |
Girl: Cool, We get so many prizes. | |
Story 3 Crisis Management | |
Girl: Hi, I scanned the QR code on the carton when I was going to drink this soy milk in the morning. (正常语速,语气成熟平稳,代入场景,有感情一些) | |
Girl: And there was an urgent recall show on my screen, said that I should return this soy milk to here. (正常语速,有些疑惑的语气,代入场景,有感情一些) | |
Staff: Thank you. These products have quality issue. | |
Staff: The company has identified and recalled faulty products through unique QR codes on each carton so consumers can be timely informed | |
Staff: You are the 5th consumer returning the product today. | |
Girl: Wow! didn’t know the company now can do it in such effective way. The timely and responsible action of the company have avoided big problemsfor them and for us. (正常语速,开心的,惊喜的,代入场景,有感情一些) | |
With Greatview® Smart Packaging, a simple smartphone scan directs consumers to interactive sites that can contain product information and granular traceability, marketing activities, instant wins and competitions as well as the management of cirsis. Greatview’s Smart Packaging enables information rich, real-time and two-way communication between consumers and brands, which can be individually customised. (旁白,正常语速,轻快并且专业的) | |