某美容博览会宣传片英语配音

《2019 Mei yi White Paper》Mei yi Festival Video Script

Asia's most influential cosmetics industry platform - China Beauty Expo

Alibaba Group's commercial digital marketing platform - Ali Mama

2019   Joint report on industry consumption trend《2019 Mei yi White Paper》

Explore the essence of consumer demand

Gain insight into consumer value and seize trend opportunities

Category selection based on the 2019 Mei yi Awards category structure system

Focus on future growth opportunities in the industry

A comprehensive view of trends and business opportunities using collected data

Helping the industry's future development

What the industry is trending？

Trend 1: Back to Natural, risk uncertainty strengthens the belief on natural health

Trend 2: Fragmentation of time and space strengthens the pursuit of simple and efficient

Trend 3: Heavy workloads in daily life inspired both sensory stimulation and functional utility, and the experience of both is becoming a trend.

Where is the opportunity？

Opportunity 1  Male users have high growth potential

Opportunity 2  18-24 year old purchasing power rises

Opportunity 3  Lower tier cities consumption potential exploding

How to plan strategies？

Strategy 1：Grasp the characteristics of seasons, and refine product function by season as selling point

Strategy 2：Seize the time of day, use "10am & 10pm" as prime time to strengthen marketing communication

Strategy 3：Differentiate potential/new/old customers, target selected markets, and develop different communication strategies

Strategy 4：Insights into decision-making and behavioral preference, targeted optimization of product benefits and communication strategies

Strategy 5：Seize key content opportunity, be proactive in consumers' daily consumption time frame

Do not miss marketing advice！

Advice 1： “New products bring new customers, new customers determines successfulness”, new customers and new products are important starting points for new year marketing.

Advice 2 “Scene with IP, integrated into new circle”, traditional product with new playing styles have unlimited boundaries

Advice 3: "Experiment lead to changes, flat sales lead to changes", the marketing effectiveness of experimenting

The trend is like this, you can move with the trend, you can also take advantage of it.

The success or failure lies in the choice under the trend

《2019 Mei Yi White Paper》with you to create a new leap in the industry.

Scan code《2019 Mei Yi White Paper》Full Decryption